Pengiklanan Facebook
Menjangkau pengunjung yang tepat dan menghubungkan pelanggan sebenar kepada perniagaan anda.
Berhubung dengan Insan sebenar
- Menjangkau lebih 300.000.000 pengguna aktif Facebook.
- Lampirkan tindakan sosial pada iklan anda untuk meningkatkan keperluannya.
- Reka permintaan terhadap produk anda dengan iklan yang sesuai.
Reka Iklan Facebook Anda
- Segera mereka iklan berdasarkan teks dan imej.
- Advertise your own web page or something on Facebook like a Page or an Event.
- Choose to pay per click (CPC) or impression (CPM) in your local currency.
Optimumkan Iklan Anda
- Mengesan perkembangan anda dengan laporan semasa
- Ketahui siapa yang mengklik iklan anda.
- Buat pengubahsuaian untuk memaksimumkan hasil iklan anda.
Ambil masa beberapa minit untuk mengumpulkan item yang diperlukan bagi mereka Iklan Facebook:
Pautan
Tentukan sama ada anda ingin mengiklankan halaman web anda atau sesuatu perkara di Facebook seperti Halaman, Aplikasi, Kumpulan atau Acara.
Mesej iklan
Write clear, targeted ads with concise text that speaks directly to the audience you will reach. The title can have up to 25 characters, and the body can have up to 135 characters.
gambar
Letakkan imej yang berkaitan dan menarik di dalam iklan anda bersesuaian dengan produk atau perkhidmatan yang sedang diiklankan. Imej akan diubah saiznya mengikut 110px lebar dan 80 px tinggi.
Langkah 1: Reka Iklan Anda
Upload creative including a title for your ad (up to 25 characters in length including spaces) and content for the body of your ad (up to 135 characters in length including spaces) in the space provided. As you are creating your ad, a preview of it will be shown to you.
Anda boleh juga memuat naik foto atau imej. Bagaimanapun, ini adalah pilihan. Untuk maklumat lanjut berkaitan penggunaan foto yang baik, lihat soalan lazim kami
Sekarang anda pilih sama ada mahu pelawat diarah ke laman sesawang anda atau sesuatu di Facebook seperti halaman, kumpulan atau acara. Jika anda adalah penyelenggara halaman Facebook, kumpulan, acara atau aplikasi anda, anda boleh memilih dari pilihan jatuh-turun.
Dalam langkah ini, anda juga boleh memilih untuk menetapkan sasaran daripada umur, jantina, lokasi, dan sebagainya. Jika anda tandakan kotak, kami akan tambah kandungan yang memperingatkan pengguna tentang interaksi rakan2 mereka dengan jenama atau perniagaan anda di dalam Facebook. Maklumat lanjut tentang aksi sosial boleh didapatkan di dalam FAQ kami.
Langkah 2: Sasaran
Sasarkan Penonton Melalui:
- Lokasi
- Umur
- Jantina
- Kata Kunci
- Pendidikan
- Tempat kerja
- Status Hubungan
- Minat Perhubungan
- Bahasa
Sasarkan pengguna tepat anda dengan tapisan-tapisan demografik and psikografik mengenai pengguna sebenar. Secara asal, Facebook mensasarkan semua pengguna 18 tahun dan ke atas di lokasi asal. Namun, anda digalakkan untuk mengubah pilihan tersebut supaya anda mencapai golongan sasaran terbaik untuk iklan anda. Pastikan untuk merujuk nilai sasaran anda untuk menganggar seberapa ramai pengguna yang memenuhi kriteria anda. Untuk maklumat lanjut, lihat soalan lazim kami untuk definisi-definisi setiap tapisan target.
Langkah 3: Kempen dan Harga
Namakan kempen anda tetapi ingatlah bahawa iklan dalam kempen yang sama berkongsi jadual dan anggaran belanja harian.
Kini anda telah selesai membina kempen, sekarang sila set badjet harian and jadual anda. Berapa anda ingin belanja sehari? Badjet minimum adalah US $1.00 sehari. Sekarang jadualkan iklan anda. Adakah anda ingin kempen anda dijalankan terus menerus sejurus selepas iklan diterima atau mula pada suatu dan tamat pada suatu masa yang tertentu?
Tentukan sama ada anda ingin bayar dan klik atau bayar dan lihat. Untuk maklumat lanjut mengenai amalan terbaik bagi setiap jenis pembayaran, lihat FAQ kami.
Finally, you'll want to confirm the maximum you are willing to pay per click or per 1000 impressions depending on your payment method. The suggested bid range shows you what other advertisers are currently bidding to reach people in your target. For best results, you should bid at least as much as the minimum suggested bid.
Langkah 4: Kaji Semula Iklan Anda
Anda hampir selesai. Langkah terakhir di dalam proses ciptaan iklan adalah semakan iklan anda. Sila periksa sasaran, badjet dan iklan itu tersendiri untuk sebarang kesalahan. Anda boleh menukar kembali sebarang maklumat dengan klik "Change Ad". Selepas selesai menyemak iklan anda, sila masukkan maklumat kad kredit anda dan klik "Place Order". Semua iklan akan melalui semakan kualiti sebelum dipamerkan. Iklan disemak untuk memastikan isi kandungan iklan mematuhi garis panduan kami. Kami mengsyorkan semakan Cadangan Prosedur Terbaik dan Sebab Penolakan Umum.
Reach the Right People at the Right Time.
I have found [Facebook Ads] SO effective. My business wouldn’t be anywhere close to where it is today if it weren’t for Facebook, and the ads campaign.&mdash Chris Meyer, President
View CM Photographic PagePeople treat Facebook as an authentic part of their lives, so you can be sure you are connecting with real people with real interest in your products. Facebook Ads provided CM Photographic the ability to target their exact demographic — 24-30 year old women whose relationship status on Facebook indicated that they were engaged.
Original ad placedOver 12 months, CM Photographics generated nearly $40,000 in revenue directly from a $600 advertising investment on Facebook. Of the Facebook users who were directed to CM Photographics’ website from the ads, 60% became qualified leads and actively expressed interest in more information.
Flexible pricing and real-time suggested bids provide guidance for cost-effective ad campaigns.
StorQuest's Total Rentals
Facebook helped our client target a specific audience and offer a solution for their specific needs. Offering college students self storage right at the end of the semester with Facebook Ads helped StorQuest post record-breaking student occupancy rates.— Dan Hobin, CEO, G5 Search MarketingView StorQuest's PageFacebook Ads makes it easy and cost-effective to quickly set up and manage your campaign. G5 found success setting up a series of Facebook Ad campaigns targeted to college students at 21 campuses prior to Summer break for StorQuest self service storage facilities. Real-time suggested bids for our auction-based system provided guidance that enabled G5 to hone ad effectiveness based on their various targeting filters (age, college level and location).
Original ad placedThe results from StorQuest's Facebook ad campaign were one of their highest performing online advertising efforts:
- Over 50% increase in same store total rentals versus prior year.
- 10% conversion rate from visits originating from Facebook Ads.
- On par with Google AdWords on a cost-per-lead and cost-per-customer basis.
- $1.25 CPC delivered $10.25 cost-per-lead.
- $100 average rentals; $600 average life time value per customer.
Combining marketing solutions on Facebook for a positive ROI.
Click Through Rate
To date, Facebook has been our best performing ad campaign online. It’s hard to beat the low cost of participation and uniquely engaged audience.— Damion R. Martin, PR & MarketingView Nippon Airways PageWhen you have a broader presence on Facebook with Facebook Pages or Facebook Events plus ads for instance, you can turn your advertising message into a trusted referral by including content from a user’s friends who are already affiliated with your products. ANA took this approach by creating a Facebook Page to acquire interested users for ongoing messaging opportunities and developing a compelling advertising campaign. ANA used a creative grouping of keywords to target advertising to users specifically interested in traveling and Japanese culture and developed ad creative that resonated with their audience.
Original ad placedAverage campaigns for ANA result in CTR of 8 - 12%. Facebook Ads resulted in a 25% CTR. Conversions resulted in positive ROI which is unique for ANA considering their product is not an impulse purchase for most people and Japan is not traditionally seen as a leisure destination.